Thinking
Things we think about.
The work raises questions. Sometimes we follow them.
Currently reading01 / 09
The algorithm has never been to Ibiza.
What if the small number is the market?
Read the thinking →Also thinking about
- 02Navigating the Meta Maze.Having the Instagram password is not the same as controlling the setup.Read →
- 03Finding the Gold.Every section answers a different question, and together they build the story behind performance.Read →
- 04Inside the Algorithm.The algorithm is trying to predict what people will find interesting.Read →
- 05Google is not Google.Which Google did you mean?Read →
- 06How people find your website.No single system sees the whole journey.Read →
- 07One visit. Many reports.Every report is accurate. Every report is incomplete.Read →
- 08Domain, DNS and hosting.Three different things, pretending to be one.Read →
- 09It just may not be an audience.A crowd is not an audience.Read →
By topic
Deeper explorations of one platform or system, kept together.
The vocabulary
The same words are used for different things. Plain-language definitions of what people keep saying.
Open the glossary →Next, the vocabulary
Every argument has its words.
Open the glossary →Something you think we're missing?
A question, contradiction or weird little detail can be enough to send us looking. Tell us what you've noticed. We might follow it.
GIVE US THE THREAD →