WAYFINDERS
The work

Problems we've worked on.

Different sectors, same method. Named case studies, then problem-led work where the relationship stays private.

Selected work
  1. 01WaldrefugiumProperty · Vienna
  2. 02Cova de can marçàTourism · Northern Ibiza
  3. 03ProxigyMarketing effectiveness · International
  4. 04Ibiza concierge healthHealthcare · Ibiza
Case 01Property · Vienna
01 / 04
WALDREFUGIUM

A property. Two days. Ready to share.

The problem
An owner needed a simple way to present a property, share it directly and support a social sales effort.
What we found
No need for a complex platform, funnel or infrastructure. The task called for focus, not scale.
What we fixed
A bilingual digital brochure built in two days: focused on the property, easy to share, ready for direct and social sales.
What happens next
Extend into direct enquiries and light measurement as the sales effort runs.
WALDREFUGIUM case
WALDREFUGIUM01 / 04
Case 02Tourism · Northern Ibiza
02 / 04
COVA DE CAN MARÇÀ

Help visitors understand a place before they arrive.

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The problem
A real-world attraction needed to be understandable, findable and plannable across languages before a visit.
What we found
The site did not answer the practical questions people ask before coming, and legacy routes were losing search visibility.
What we fixed
Rebuilt the multilingual visitor journey around real pre-visit questions while preserving valuable legacy routes. Search, local visibility and measurement connected.
What happens next
The work now extends into social and content.
COVA DE CAN MARÇÀ case
COVA DE CAN MARÇÀ02 / 04
Case 03Marketing effectiveness · International
03 / 04
PROXIGY

Years of expertise. A clearer offer.

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The problem
How to turn years of expertise and accumulated content into a clear offer without throwing away what already had value.
What we found
The information architecture no longer matched how the business had evolved, and valuable legacy content was hard to surface.
What we fixed
Rebuilt the offer and IA around the current business. Perspectives and Reference made accumulated thinking usable. Indexing, measurement, tags and internal links connected.
What happens next
Ongoing content and measurement work as the offer evolves.
PROXIGY case
PROXIGY03 / 04
Case 04Healthcare · Ibiza
04 / 04
IBIZA CONCIERGE HEALTH

A new healthcare service. Easy to understand. Easy to act on.

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The problem
How to make a new healthcare service easy to understand and act on for people who may be unfamiliar with Ibiza, unwell or in a hurry.
What we found
The service, pricing and operational workflow needed shape before any digital work could carry weight.
What we fixed
Shaped service and pricing, simplified the customer journey and built the operational workflows. Multilingual digital infrastructure, AI-assisted triage, payments and measurement connected around the real service.
What happens next
Ongoing optimisation as the service scales.
IBIZA CONCIERGE HEALTH case
IBIZA CONCIERGE HEALTH04 / 04
Problem-led work

Not all work can be shown by name.

We respect the relationships behind the work. Four examples, organised by business problem rather than by client.

Start with clarity

Start with clarity.

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