What we do

Four kinds of help. One eye on the numbers.

We bring together things often viewed separately: the words, images and websites that make people choose you, and the numbers that help us understand what works and what creates value. Choose one area or several. We work in English, Spanish and German, in Ibiza and beyond.

Already have a website or an agency? You can hire us just to measure what is working →

01

Strategy & brand

Good ideas. Sound numbers. Better business decisions.

We help you see where the business stands, where the opportunities are and how to make the most of them. We look at how customers see you and at what the commercial numbers say, together.

You can ask us for

  • Positioning, messaging and communication
  • Customer, competitor and market analysis
  • Marketing and growth strategy
  • Peak-season and off-season planning
  • Performance and profitability analysis
  • Marketing budgets and investment decisions
How you'll know it worked

We agree on what success looks like, identify the numbers that matter, and measure progress wherever possible.

02

Content & social media

The right message. For the right people. With a purpose.

We help you say clearly what you do, reach the people who matter and find out whether your content is achieving anything. We don't just produce posts or send charts. We tell you what's working and what to do next.

You can ask us for

  • Brand messaging and tone of voice
  • Website copy
  • Social media strategy and content
  • Editorial plans, articles and newsletters
  • Communication in several languages
  • Social media and audience reporting

Day-to-day management of your social accounts can be agreed separately.

How you'll know it worked

We look at reach, engagement and audience development, and where possible connect content to enquiries, bookings and sales. Reporting helps us understand what's working and what to improve.

Not sure which of these you need? That is what the first call is for.

Talk to Deborah or Cris →
04

Advertising & measurement

Spend smarter. Know what works.

We help you decide where your marketing money should go, and show you what it brought back. Two services that work well together, and that you can also buy separately.

Advertising

  • Google Ads, and Meta ads on Facebook and Instagram
  • Media strategy and planning beyond online ads
  • How to split the budget
  • Campaign setup, management and optimisation
  • Reviews of campaigns someone else runs

Measurement

  • Google Analytics and tracking set up properly
  • Linking marketing to enquiries, bookings, sales and revenue
  • Dashboards and reports you can actually read
  • Which activity brought the customer, and what it returned
  • Independent audits of your marketing performance
  • Clear advice on where to invest, improve or cut
Measurement on its own

Already have a website, a team or an ad agency? Hire us just to measure.

We work independently or alongside your existing partners. We help you understand what your marketing delivers and where your next euro is best spent, or whether it's better kept in your pocket.

Ask about measurement →

Talk to Deborah or Cris.

Thirty minutes, free, no obligation. Tell us what's happening and we'll tell you honestly where we can help.

Deborah Arpino

Deborah Arpino

Strategy, advertising, analytics & measurement

hello@wayfinders.agency
Cris Marí

Cris Marí

Brand, communication, content & social media

hello@wayfinders.agency

Common questions

Do I need all four?

No. Most clients start with one thing. We'll say if another area is holding it back.

Can you work with my current agency or web designer?

Yes. We can measure, review or plan alongside other partners.

How much does it cost?

It depends on what you need. The first call is free, and you get a clear quote before any work starts.

Where are you based?

In Ibiza. We work with businesses on the island and abroad, in English, Spanish and German.